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Cloud storage is a model of computer data storage in which the digital data is stored in logical pools. The physical storage spans multiple servers (sometimes in multiple locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store user, organization, or application data.
Cloud storage services may be accessed through a colocated cloud computing service, a web service application programming interface (API) or by applications that utilize the API, such as cloud desktop storage, a cloud storage gateway or Web-based content management systems.
Here are your five benefits of cloud storage:
1. Cloud Storage Can Save Costs
Economies of scale. Cloud vendors buy a lot of storage and pass those savings onto customers. But it’s more than a low per-GB cost that provides savings. Moving to the cloud reduces the need to purchase hard disks, the enclosures that contain them, the RAID cards that power the data redundancy, the electricity that powers them, and the hardware warranty services that protect them. But it also lowers management costs by reducing on-premise hardware and software management, simplifying monitoring, and reducing the need for extensive capacity planning. Instead, administrators can focus on other, more important, tasks.
2. Data Redundancy and Replication
Data redundancy is included. Most cloud storage vendors keep multiple copies of your data even within a single “data center” and offer great object durability to reduce any likelihood of data loss. But for those looking for even more protection, geographic replication options can make multiple copies of your data across regions. Some offer geo replication as a storage class option, while others offer replication services that quickly move data between data centers. Your backups are well protected.
3. Data Tiering for Cost Savings
Many cloud storage vendors offer different storage classes / data tiers. Select based on how quickly and frequently you restore backups and how long you plan to keep your backups in storage. For backups that need quick and/or frequent restores, consider using the vendor’s hot storage as retrieval is fast and the most cost-effective. For long-term storage, consider moving data to archive storage. Restores can be slower, and there might be additional costs to retrieve data, but the storage costs are considerably lower – especially if you plan to keep the backups for years. Some vendors offer object lifecycle policies that can automatically move data between tiers, which reduces administration and lets you more easily realize cost savings.
4. Regulatory Compliance
Keeping your backups in the same region as where the data originates may be best for regulatory compliance. Many cloud vendors offer data centers options all around the globe. If you have a need to store your EU customer data in an EU data center, look for a cloud storage vendor that can accommodate. An added benefit is that moving data to cloud storage in the same region is best for performance. Even if you’re not bound by regulation, you may find the improved performance worthwhile.
5. Ransomware/Malware Protection
Ransomware is just bad. Unfortunately, it’s also in the news with great frequency. One of the more sinister ransomware attributes is that the malware will look beyond the locally infected computer to the network for shares that have documents and files to encrypt. If you’re hit by ransomware or some other malware that is encrypting or destroying files, you might be happy that your cloud storage can help to protect against ransomware by offering some backup security advantages as it’s more difficult to access without proper authentication.
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